March 28, 2023
The pandemic has increased the global acceptance of the use of video. Research has even shown that two-thirds of talent acquisition teams and HR leaders have made use of virtual recruitment tactics with 82% intending to keep the new methods post-COVID. Flexibility is key in the new climate and video can give you the opportunity to speed up your recruitment process. So how does a South African company use video in their daily recruitment process? In this short customer story, we’re heading overseas and talk to the South African Marine Training Academy (SAMTRA) about how they use video in their process.
SAMTRA, located in Cape Town, is a maritime education and training company. Besides high quality and professional courses, they also offer real-life simulator training. Officers, Cadets and other personnel are trained to enter the international maritime industry. They strive to remain the cutting edge of maritime training and thus have a strict recruitment process. Recruiting the top of the market candidates, how does SAMTRA do that? Sheldon Gumbrill, training officer and head of recruitment at Samtra, tells us how they recruit the best seafarers.
A perfect match SAMTRA’s recruitment process is set up in three phases. In the first phase, they select applicants - often students - based on their CV, (maritime) motivation letter and college degree and some other checks. In the second phase they use Video Intakes, and they end with in-depth interviews in the last phase. Gumbrill: “We want to have the capacity to do larger numbers in the future, without getting hung up on capacity issues. That’s why we decided to use Video Intakes in the second phase”.